Ten Years of Speed: Shooting the Bommarito 500 Anniversary Race

A Milestone Race Weekend

Ten years of the Bommarito 500 came down to one loud, fast, unforgettable weekend at Worldwide Technology Raceway in Madison, Illinois. Bommarito Automotive Group sponsored the anniversary race, and we were there to document it from the fan zone to the front stretch.

Bommarito has been a client of ours for a long time now. We shoot at their dealerships throughout the year, and when IndyCar comes to town, we're on site covering the motorsports side of what they do. It's a different kind of shoot than a showroom session, but the same relationship and the same trust in what we bring to the camera.

What We Were There to Capture

The assignment had two parts. First, the race itself, the cars, the drivers, the speed and noise that make IndyCar what it is. Second, marketing images for the Bommarito Fan Zone experiences, the spaces where fans get up close to the action and the brand gets to shine in front of a packed raceway crowd.

Both pieces matter for a sponsor like Bommarito. The race photos capture the spectacle. The Fan Zone images capture the experience, the reason people show up early and stay late, and the kind of content Bommarito can use to show what a day at the raceway with them actually feels like.

High Energy, Every Time

There's nothing quite like shooting an IndyCar race. The pace is relentless, the sound hits you in the chest, and everything is moving fast enough that you have to be ready before the shutter clicks. Add in a milestone year like a 10th anniversary, and there's an extra layer of energy in the air, from the Bommarito team, the raceway staff, and the fans who've been coming back year after year.

We've said it before and it's still true: being with the Bommarito team at an event like this is always a great time. They know how to put on a show, and our job is to make sure that show gets documented in a way that does it justice, whether that's a shot of cars screaming down the front stretch or a candid moment in the Fan Zone.

Why Sponsor Photography Matters

A race like the Bommarito 500 isn't just about who crosses the finish line first. For a sponsor, it's a full weekend of brand visibility, fan engagement, and marketing opportunity. The images from an event like this end up everywhere, in recap posts, on social media, in future promotional material for the next Fan Zone or the next race weekend.

That's why having a photographer who understands both the pace of motorsports and the marketing goals behind the sponsorship matters. It's not enough to just point a camera at fast cars. You have to know what the client needs the photos to do once the race is over, and shoot with that in mind the entire time.

A Decade of Partnership

Ten years of the Bommarito 500 is a real milestone, and it's one that reflects the kind of long-term relationship we value with clients like Bommarito Automotive Group. Documenting their dealerships and their motorsports events over the years has given us a front row seat to how they show up for their community and their fans, and we're glad to be the ones behind the camera when it counts.

High-energy events like this are exactly the kind of work we love. Fast-moving, high-stakes, and full of moments you only get one shot at capturing.

Looking for Sports Photography?

If you need a photographer who can keep up with the pace of race day, a big game, or any high-energy sporting event, contact us for pricing and upcoming availability.